We believe that our ability to achieve goals depends on some key values assumed by every one of us. Our conduct is fair and ethical. We treat each other with respect and dignity. We consider our employees to be our greatest asset. We respect the self-esteem of other people in their professional and private lives. We keep our word. We respect diversity relating to gender, religion, and background.


When choosing suppliers around the world, we pay attention to ensure that they respect labour laws, do not use an underage workforce, and act according to the law. We are open and honest towards our Customers and suppliers. We respect intellectual property rights. We apply a strict policy on obtaining and managing confidential information, in order to ensure that our Customers feel safe. Pirells Innovative conducts business in a safe and ethical manner to satisfy each process participant, thus improving the quality of our service.


Customer focus

The Customer is always at the centre of everything we do


Each employee is our most valuable strength


Our belief that other people are good, in their reliability and appropriate conduct


We treat each other with respect and care, we value diversity


We respect the dignity and self-esteem of other people


Our conduct is fair and ethical

Innovation and science

Increasingly rapid changes in world markets motivate us to look for new ideas, thanks to which we avoid treading water, but keep pushing forward to always remain one step ahead of our competitors. Our shared success is based on the creation of pioneering products and services. We try to make each product interesting, innovative, and above all – of the highest quality.


The modern market means not only innovation, but also change. In our products, we combine both; therefore, we achieve unparalleled results. We follow industry innovations, implementing them in our products, thus providing the most effective marketing tool.


We use all available resources and support to learn, develop, and use new skills. We do not stand still, but keep going forward.